A Self-Paced Masterclass

The Art of Event Planning

Master the business of extraordinary events. The complete system for designing, selling, and running celebrations that command luxury budgets.

Enroll Now See what's inside
Trusted to Create For
The Invitation

You already have the eye. This gives you the business behind it.

Beautiful events do not happen by accident, and neither do the careers behind them. This masterclass hands you the exact systems, pricing, and client process used to design celebrations people remember for a lifetime, and to build a name that gets booked before you ever pitch.

Explore the curriculum
Your Instructor

A decade of designing events people never forget.

Kat Saenz has spent years at the center of the luxury event world, turning blank rooms into unforgettable experiences and turning a creative eye into a thriving business. She has learned what actually books clients, what protects your time, and what separates a hobby from a house with a waitlist.

This is everything she wishes someone had handed her at the start, distilled into a course you can move through at your own pace.

Kat Saenz

Kat Saenz Kat Saenz at an event
The Story

I have been exactly where you are.

New Message
From:Kat Saenz
Subject:My Story

Years ago, I was planning events on the side, saying yes to everything, undercharging for all of it, and calling exhaustion a personality trait. I had the eye. What I did not have was the business.

Replace this line with your real turning point: the event, the client, or the moment it all changed. That was when it clicked for me. Taste was never the thing holding me back. The system was.

Once I built the process, the pricing, the client experience, and the boundaries, everything shifted. The right clients found me. The budgets grew. The work got easier and better at the same time.

I am teaching this now because talent alone kept me stuck for years, and I do not want that for you. Everything I wish someone had handed me at the start is inside this course.

Kat Saenz

Kat Saenz

Founder, Kat Saenz Productions
The Curriculum

Four pillars, one complete craft

Tap a folder to open it

Foundations of the Craft

Before the flowers and the floor plans, you build a foundation. Understand the full anatomy of an event, the roles, the timeline, and the moments that make a room feel expensive.

  • Read a client's vision and translate it into a plan
  • Build a run of show that keeps the day effortless
  • Source and manage vendors who make you look good

Design & Styling

This is where taste becomes tangible. Learn to build a cohesive design language, from palette to place setting, that photographs beautifully and feels intentional in person.

  • Develop mood boards clients instantly say yes to
  • Style tablescapes, florals, and lighting with restraint
  • Create a signature look that becomes your brand

Clients & Bookings

The most talented planners still starve without clients. Master the inquiry-to-signed-contract process that turns strangers into bookings, and bookings into referrals.

  • Run a discovery call that closes with ease
  • Present proposals that justify a premium fee
  • Set boundaries that protect your time and price

The Business of You

Turn a talent into a company. Price for profit, systemize your workflow, and build a brand that attracts the exact clients you want to work with.

  • Price your packages for real, repeatable profit
  • Build contracts and systems that run without you
  • Market a brand that fills your calendar
The Method

From first inquiry to standing ovation.

01 Discover

It starts with an inquiry.

Learn to read what a client truly wants, often before they can name it, and turn a cold message into a booked discovery call.

New InquiryJust now
S&M
Sophia & Marcus
via the contact form
Hi Kat! We are planning a 200-guest wedding this October and we are obsessed with your work. Are you taking new clients?
Kat is replying
Yes, I would love to. Let us find a time to talk this week.
02 Design

Turn taste into a plan.

Build a cohesive design language, from palette to place setting, that clients say yes to instantly and that photographs beautifully.

Mood Board · The Hartley Wedding
Aa
Timeless & WarmChampagne, bordeaux, and sage. Candlelight over a long garden table.
03 Sell

Present, price, and close.

Package and present your work so the value is obvious and the yes is easy, at a fee that reflects what you are worth.

Proposal
Full design & styling$8,500
Month-of coordination$4,200
Vendor management$3,000
Florals & rentals$6,800
Total investment$22,500
Approved
04 Execute

Run a flawless day.

A calm, practiced system carries the event so it feels effortless, and your name becomes the one everyone asks for.

Run of Show · SaturdayOn track
4:30Guests arrive
5:00Ceremony begins
5:45Cocktail hour
7:00Reception & dinner
9:30Grand send-off
The Demand

This is what a booked-out inbox looks like.

A glimpse of the inquiries that start arriving once your business runs on a system. Illustrative of the demand the right positioning creates.

AR
Ava R.2m
Are you free for a September wedding? 250 guests, downtown.
Wedding
D
The Delgado Family9m
We would love your help with a spring quinceanera.
Celebration
MT
Marcus T.14m
Planning a product launch dinner for 80. Budget is flexible.
Brand
PJ
Priya & James21m
Engagement party on a rooftop, around 120 people?
Engagement
NG
Nova Gallery33m
Opening night. We need full production and styling.
Corporate
EV
Elena V.40m
40th birthday, black tie. I want it unforgettable.
Birthday
O
The Okafor Wedding1h
We are in. Deposit sent, so excited to work with you.
Booked
SM
Sofia M.1h
Do you take destination weddings? Tulum in June.
Wedding
G
Grand & Co.2h
Annual gala for 400. Referred by a past client.
Gala
AR
Ava R.2m
Are you free for a September wedding? 250 guests, downtown.
Wedding
D
The Delgado Family9m
We would love your help with a spring quinceanera.
Celebration
MT
Marcus T.14m
Planning a product launch dinner for 80. Budget is flexible.
Brand
PJ
Priya & James21m
Engagement party on a rooftop, around 120 people?
Engagement
NG
Nova Gallery33m
Opening night. We need full production and styling.
Corporate
EV
Elena V.40m
40th birthday, black tie. I want it unforgettable.
Birthday
O
The Okafor Wedding1h
We are in. Deposit sent, so excited to work with you.
Booked
SM
Sofia M.1h
Do you take destination weddings? Tulum in June.
Wedding
G
Grand & Co.2h
Annual gala for 400. Referred by a past client.
Gala
Who This Is For

It doesn't matter where you're starting.

Whether you have never planned an event professionally or you are already booking clients, there is a lane here for you.

From zero to your first booking
01

The Aspiring Planner

You have the eye and the obsession with detail. You just need the system to turn it into a real business.

  • Get set up with the exact systems from day one
  • Price so your very first client is profitable
  • Build a signature look that becomes your brand
MTWTFSS
02

The Side-Hustle Planner

Built for someone with a job. It fits around your life instead of replacing it.

  • Turn one-off favors into booked, paid events
  • Systems that run while you are at your nine to five
  • Grow at your pace without burning out
$2,500$8,500
03

The Working Planner

You do not need convincing. You need to charge more and work less.

  • Raise your rates and defend them with confidence
  • Systemize so the business runs without you
  • Attract luxury clients instead of chasing them
What You're Getting

Everything a booked-out planner uses, in one place.

Best Value Lifetime Access
If purchased separately
  • The complete four-pillar curriculum$900
  • The template vault: contracts, pricing, run-of-show$450
  • The private community and ongoing support$300
  • Lifetime access and every future update$350
Total value$2,000
Enroll today$599
You save $1,401
Enroll for $599

One payment. Lifetime access. Add your guarantee or refund terms here.

Enrollment

Choose how you want to learn

The Masterclass
Self-Paced Course
$599

The complete curriculum, every template, and lifetime access. Move through it at your own pace, on any device.

  • All four pillars, start to finish
  • Contract, pricing, and run-of-show templates
  • Lifetime access to every update
Enroll for $599
Add-On
+$250

Add a private one-on-one session with Kat to your enrollment. Bring your questions, your business, or your next event.

  • One private session, one-on-one
  • Personalized feedback on your work
  • Direct answers for your business
Add the 1:1 session
Student Stories

How ambitious planners get their start

Photo: student.jpg

This gave me the confidence and the systems to charge what my work is worth. I booked my first luxury client within weeks of finishing.

Student Name
Founder, Event Studio · replace with a real testimonial
Details

Everything you're wondering

Both. If you are just starting out, it gives you a complete foundation and the confidence to book your first clients. If you are already working, it sharpens your pricing, systems, and design so you can charge more and work less.
You get lifetime access to the full course and every future update. Move through it at your own pace and revisit any lesson whenever you need it.
The course is self-paced, so it fits around your schedule. Most students move through it comfortably over a few weeks, but there is no clock, and nothing expires.
For an additional $250 you can add a private session with Kat. Bring your business, your questions, or a specific event, and get personalized feedback you cannot get from a lesson alone.
Replace this with Kat's actual refund policy before launch. A clear, honest policy here builds trust and reduces hesitation at checkout.
A Choice

Picture two years from now.

If you begin
  • You charge luxury rates and clients say yes
  • Your calendar fills with the events you actually want
  • You have a name that gets referred, not pitched
  • The work feels effortless because the system carries it
If you wait
  • You are still admiring other planners' work online
  • You keep undercharging and over-delivering
  • Every new inquiry feels like starting from scratch
  • Another year passes at the same ceiling
Begin today
The Next Chapter

Your name, on the events people never forget.

The difference between admiring beautiful events and creating them is one decision. Take it today.

Enroll in The Art of Event Planning

Self-paced · Lifetime access · $599